Representation of National Interest in the Post-Globalization Era: Semiotic Analysis of MV3 Garuda Limousine
DOI:
https://doi.org/10.63824/jmp.v13i2.557Keywords:
National Interest, MV3 Garuda Limousine, Pindad Maung, Vehicle Semiotics, Presidential CarAbstract
The emergence of the MV3 Garuda Limousine as a domestically produced presidential vehicle marks a new chapter in projecting Indonesia's national interest in the post-globalization era. This study aims to analyze the layers of semiotic meaning, encompassing denotation, connotation, and myth, within state visual content. Employing a descriptive qualitative method with Roland Barthes' semiotic framework, the research examines two official documentation photographs uploaded to the Cabinet Secretariat of the Republic of Indonesia's Instagram account, representing the convoy following President Prabowo Subianto's inauguration (October 20, 2024) in a domestic-ceremonial context and a diplomatic reception at the 48th ASEAN Summit in Cebu, Philippines (May 7, 2026) in an international-diplomatic context. The findings reveal that in the domestic-ceremonial context, the visual representation of the Garuda Limousine constructs a defense myth rooted in inclusive leadership integration by blending military-grade design with accessible executive gestures. Meanwhile, in the international-diplomatic context, deploying the vehicle projects myths of sovereignty and defense industrial self-reliance, positioning Indonesia as a regional diplomatic power. The synthesis of both photographic contexts naturalizes a geopolitical awareness regarding strategic survival and national strategic autonomy. This study demonstrates that the Garuda Limousine serves as an effective symbolic instrument in asserting national political sovereignty to secure strategic interests in the post-globalization era.
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